Tetra Insights’ second annual report on the current state of customer insight practices includes data from more than 200 designers, researchers, product managers and related professionals to better understand how they’re producing and using insights in their organizations.
Key Findings:
- Organizations of all sizes, across industries are investing in customer experience.
- Employees at all levels need to buy into research and customer experience as a strategic priority maximize success.
- Qualitative research is a must to truly understand your customers and achieve success.
